<![CDATA[Newsroom Ahold Delhaize]]> https://newsroom.aholddelhaize.com/ en-us Tue, 08 Sep 2026 01:57:05 +0200 Thu, 24 Oct 2024 09:58:45 +0200 <![CDATA[Newsroom Ahold Delhaize]]> https://content.presspage.com/clients/150_2928.png https://newsroom.aholddelhaize.com/ 144 Peapod Digital Labs seeks diverse-owned brands for pitch coaching and virtual showcase https://newsroom.aholddelhaize.com/peapod-digital-labs-seeks-diverse-owned-brands-for-pitch-coaching-and-virtual-showcase-en-us/ https://newsroom.aholddelhaize.com/peapod-digital-labs-seeks-diverse-owned-brands-for-pitch-coaching-and-virtual-showcase-en-us/673821February 1, 2023 – For the second year in a row, our great local U.S. brand Peapod Digital Labs (PDL) is seeking certified, diverse-owned businesses nationwide for participation in a virtual program aimed at showcasing products from underrepresented suppliers to the companies of Ahold Delhaize USA. Peapod Digital Labs powers growth in digital and e-commerce capabilities for the local brands of Ahold Delhaize USA and serves as the innovation lab for the U.S. businesses to help meet the changing needs of customers. 

PDL is again partnering with Efficient Collaborative Retail Marketing (ECRM) and RangeMe to host a series of four virtual events throughout the year. Merchants from the brands of Ahold Delhaize USA will meet with potential new suppliers to learn about their expertise and consumer packaged goods. 

“We launched this program in 2021 to demonstrate our commitment to bringing the products of certified, diverse-owned businesses to the grocery brands of Ahold Delhaize USA,” says Andjela Petrovic, Director of Supplier Diversity for PDL. Last year the merchants of the Ahold Delhaize USA companies met with over a hundred suppliers, fully onboarding 20 new suppliers to one or more brands of Ahold Delhaize USA, with many more still in the onboarding process.” 

New for this year, PDL is teaming up with WBENC certified, women-owned business PowerToPitch to offer participating suppliers a free pitch coaching service to prepare for these events. Suppliers selected for the meetings will be offered a 75-minute group coaching session and a 30-minute 1:1 coaching session, focused on finetuning and reviewing their product pitch and increasing confidence in their pitch presentations. 

"We’re excited to offer professional coaching for select candidates to help them approach the meetings with a clear and compelling pitch,” says Petrovic. “We worked with PowerToPitch during our Incubator program in 2022 and participants found the support and resources tremendously beneficial. It’s an investment to develop a skill that lasts well beyond this one meeting or event. We hope this program will continue to support and facilitate new relationships between diverse-owned suppliers and the companies of Ahold Delhaize USA.” 

Certified, minority-, LGBTQ-, woman-, veteran- and disability-owned businesses with products listed in the application can apply by Friday, Feb. 3 for consideration. 

Once applications for the event are submitted, representatives from Ahold Delhaize USA companies will review and select vendors for the virtual event. Suppliers not chosen for the event will still be accessible through the RangeMe registration tools and may be reviewed by Peapod Digital Labs again in the future as business needs change. The application can be found here. 

The first event is scheduled for April 10 – 19, 2023. Subsequent events will be held in June, August, and October.  

About ECRM

ECRM brings efficiencies and effectiveness to the buying and selling process by propelling connections between buyers and suppliers through key programs that utilize virtual and face-to-face platforms. With over 27 years of experience, ECRM’s programs promote relationships, forward thinking insights along with process efficiencies. ECRM works with companies around with world in a variety of different categories including food & beverage, general merchandise, health & beauty care, pharmacy & medical markets, and foodservice. ECRM also owns RangeMe, the industry standard online product sourcing platform. 

]]> Wed, 01 Feb 2023 16:00:00 +0100 https://content.presspage.com/uploads/2928/500_230201_pdl-logo_-partnership-with-rangeme-to-find-diverse-owned-brands-401341.png?10000 https://content.presspage.com/uploads/2928/230201_pdl-logo_-partnership-with-rangeme-to-find-diverse-owned-brands-401341.png?10000 Peapod Digital Labs to expand partnerships and bring media network for Ahold Delhaize USA brands in-house, readying for growth https://newsroom.aholddelhaize.com/peapod-digital-labs-to-expand-partnerships-and-bring-media-network-for-ahold-delhaize-usa-brands-in-house-readying-for-growth/ https://newsroom.aholddelhaize.com/peapod-digital-labs-to-expand-partnerships-and-bring-media-network-for-ahold-delhaize-usa-brands-in-house-readying-for-growth/673381This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words and expressions such as will, continue or other similar words or expressions are typically used to identify forward-looking statements. 

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made, and the Company does not assume any obligation to update such statements, except as required by law. 

]]>Zaandam, The Netherlands,  20 October 2022 – Peapod Digital Labs, the digital, e-commerce and commercial company of Ahold Delhaize USA, announced plans to build an end-to-end, in-house retail media business, building on its existing AD Retail Media network. With this step, Ahold Delhaize USA creates a simplified, measurable way to engage omnichannel customers at the largest grocery retail group on the East Coast.   

Ahold Delhaize is committed to accelerating its investments in building scalable digital advertising capabilities so its brands can build deeper digital customer relationships, online and offline. AD Retail Media will harness Ahold Delhaize USA brands’ market presence and close customer connections to help consumer packaged goods (CPG) partners meaningfully engage a significant East Coast omnichannel customer base.  

“Retail media is already a sizable percentage of total advertising spend – with forecasts showing it will continue to grow significantly,” said JJ Fleeman, Brand President, Peapod Digital Labs. “By bringing AD Retail Media in-house, we will create a connected go-to-market offering for CPGs, grounded in new capabilities, simplicity and value generation. As the space continues to grow, we’re proud to invest in retail media to continue to propel our companies – and our CPG partners – forward.”  

Together, the brands of Ahold Delhaize USA operate more than 2,000 stores, process more than 23 million transactions per week, have nearly 24 million active loyalty card users and total more than $51 billion in annual sales.  

AD Retail Media will expand to an in-house digital media agency and grow its retail media team, in order to accelerate the development of innovative digital advertising opportunities for B2B partners to create more tailored and relevant customer experiences. 

For more information, please refer to Peapod Digital Lab’s press release. 

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