<![CDATA[Newsroom Ahold Delhaize]]> https://newsroom.aholddelhaize.com/ en-us Sun, 20 Sep 2026 01:55:58 +0200 Mon, 17 Nov 2025 10:45:11 +0100 <![CDATA[Newsroom Ahold Delhaize]]> https://content.presspage.com/clients/150_2928.png https://newsroom.aholddelhaize.com/ 144 Ahold Delhaize announces the appointment of Xavier Piesvaux as Country Manager Romania https://newsroom.aholddelhaize.com/ahold-delhaize-announces-the-appointment-of-xavier-piesvaux-as-country-manager-romania/ https://newsroom.aholddelhaize.com/ahold-delhaize-announces-the-appointment-of-xavier-piesvaux-as-country-manager-romania/728572This press release includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Forward-looking statements can be identified by certain words, such as “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods.
Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Therefore, you should not place undue reliance on any of these forward-looking statements. Factors that might cause or contribute to such a material difference include, but are not limited to, the factors affecting the Company's business set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law. 

]]>Zaandam, the Netherlands, November 17, 2025 – Ahold Delhaize announces today that it has appointed Xavier Piesvaux as Country Manager Romania as of January 1, 2026, reporting directly to Claude Sarrailh, CEO of Ahold Delhaize Europe & Indonesia. Xavier, who will step down as Brand President of Delhaize Belgium, will relocate to Romania and lead the continued expansion and transformation of the company’s successful local brands, Mega Image and Profi. Brand Presidents Mircea Moga (Mega Image) and Mihai Spulber (Profi) will report into Xavier going forward.

Successful Profi acquisition
Under the leadership of Jesper Lauridsen, Chief Operating Officer for the Central and Southeastern Europe (CSE) region, Ahold Delhaize acquired Profi at the beginning of 2025. Together, the Romanian brands have delivered strong performance and have laid the foundations for further integration. Jesper will continue to drive growth for the Group as he continues to lead the markets of Greece, Serbia, and the Czech Republic together with the local leadership teams.

Accelerate ambitions
“Romania is one of the most dynamic markets in our portfolio, with a loyal customer base and an appetite for innovation. Our two-brand presence in the country represents significant opportunities for growth,” said Claude Sarrailh, CEO of Ahold Delhaize Europe & Indonesia. “With Xavier’s proven track record and expertise in driving transformational change, we are well positioned to strengthen our leadership and accelerate our ambitions in Romania in this next phase of growth. I would also like to thank Jesper for his remarkable leadership and contributions to our success in the country.”

Rapid expansion
Xavier brings extensive experience to his new role and is well positioned to drive greater focus, agility, and strategic support to Mega Image and Profi. As Brand President of Mega Image from 2006 to 2015, he led the company’s rapid expansion in Romania. After rejoining Ahold Delhaize in 2017 as Brand President of Delhaize Belgium, Piesvaux revitalized that brand with a strong focus on fresh and healthy products and steered the organization towards a future-proofed business model with a 100% affiliated store network.

“I am thrilled to contribute to the acceleration of the sustainable growth of our brands in Romania and am very glad to return to the country to further strengthen our leadership position,” said Xavier. “I am grateful to Claude for the support and the opportunity, and I look forward to working closely with local leadership and the teams to drive growth together and deliver enhanced value for customers and partners.”

]]> Mon, 17 Nov 2025 11:00:00 +0100 https://content.presspage.com/uploads/2928/e719743e-0ef3-43cf-9ef6-dc8a41edc816/500_announcementxp.jpg?10000 https://content.presspage.com/uploads/2928/e719743e-0ef3-43cf-9ef6-dc8a41edc816/announcementxp.jpg?10000 Ahold Delhaize announces intended divestment of 87 stores in Romania as part of post-closing obligations related to the acquisition of Profi https://newsroom.aholddelhaize.com/ahold-delhaize-announces-intended-divestment-of-87-stores-in-romania-as-part-of-post-closing-obligations-related-to-the-acquisition-of-profi/ https://newsroom.aholddelhaize.com/ahold-delhaize-announces-intended-divestment-of-87-stores-in-romania-as-part-of-post-closing-obligations-related-to-the-acquisition-of-profi/719197This press release includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Forward-looking statements can be identified by certain words, such as “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods. 

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Therefore, you should not place undue reliance on any of these forwardlooking statements. Factors that might cause or contribute to such a material difference include, but are not limited to, the factors affecting the Company\\\'s business set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law. 

]]>Zaandam, the Netherlands, August 18, 2025  – Ahold Delhaize announced today that it has reached an agreement for the divestment of 87 Romanian stores with local Romanian supermarket company Annabella, which has over 30 years of history of operating in the Romanian market. This divestment is in accordance with Ahold Delhaize’s post-closing obligations from the Romanian Competition Council (RCC), as announced on the 3rd of January 2025 following the acquisition of Profi.

Of the 87 stores to be divested, 82 are currently operated by Profi, with the remaining five operated by Mega Image, Ahold Delhaize’s other supermarket brand in the Romanian market.

Closing conditions
The transaction is subject to customary closing conditions, including merger clearance by the RCC. The transaction is expected to be completed by the end of 2025.

]]> Mon, 18 Aug 2025 16:30:37 +0200 https://content.presspage.com/uploads/2928/5cbd3f29-0f6f-42fa-a894-4292f7a2a8ce/500_ahold-delhaize.jpg?10000 https://content.presspage.com/uploads/2928/5cbd3f29-0f6f-42fa-a894-4292f7a2a8ce/ahold-delhaize.jpg?10000 Get to know Profi, Ahold Delhaize’s newest family member https://newsroom.aholddelhaize.com/get-to-know-profi-ahold-delhaizes-newest-family-member/ https://newsroom.aholddelhaize.com/get-to-know-profi-ahold-delhaizes-newest-family-member/686571January 30, 2025 – Earlier this month, Ahold Delhaize proudly announced that Romanian retailer Profi joined our family of great local brands. This means an addition of almost 28,000 new colleagues, adding around 1,700 stores to our current total network of approximately 7,700 local stores and strengthening our ability to serve communities across Romania.  


Who is Profi? 

Founded in 2000, Profi has grown to become a key player in Romania's retail sector and is the largest private employer in the country.   Profi’s mission is rooted in accessibility and convenience, with a focus on serving customers in both urban and rural areas. This is achieved through a diverse portfolio of store formats, including Super, City, Go and Loco formats, which cater to the varied shopping needs of customers. Profi was the first Romanian retailer to address rural areas consistently, ensuring its reach extends across all corners of the country.

  

Key data
  • Stores: Over 1,700 stores, including more than 1,500 partner-operated locations – Romania’s largest modern retail chain by store count.  
  • Associates: Almost 28,000 associates, making Profi Romania’s largest private employer.  
  • Customers: Over 1.3 million customers daily, with peak days reaching 1.65 million.  
  • Local impact: Profi has a strong network of local suppliers, ensuring that most of its products are locally sourced.  
 

What characterizes Profi? 

Two of Profi's focus areas are innovation and building strong local connections. A prime example is its digital platform, via-Profi, which bridges the gap between small local producers and customers. This platform allows customers to explore Romania’s authentic culinary traditions and supports local gastronomy, promoting sustainable and community-focused retailing.  

Another feature is Profi’s fiiGO concept, an in-store, quick-meal service offering coffee, pastries and ready-to-eat options. With millions of sandwiches and hearty snacks sold annually, fiiGO has proven to be a hit with customers seeking speed and convenience during their shopping trips.  

In recent years, Profi has invested over €10 million in more than 100 corporate social responsibility (CSR) projects, contributing to building a better future for the communities it serves. These projects include sponsoring sports teams, providing medical consultations in isolated areas, training thousands of teachers and children, and preserving Romania’s cultural heritage.

  

The next chapter

The addition of Profi marks a new chapter for Ahold Delhaize in Central and Southeastern Europe. Profi’s extensive footprint, deep local ties, and innovative approach align with Ahold Delhaize's vision of creating even stronger connections with customers and communities.  

]]> Thu, 30 Jan 2025 11:36:22 +0100 https://content.presspage.com/uploads/2928/3e3c1669-09b9-40f8-b49f-bf96f8f0213b/500_profi-ploiesti.jpg?10000 https://content.presspage.com/uploads/2928/3e3c1669-09b9-40f8-b49f-bf96f8f0213b/profi-ploiesti.jpg?10000 Ahold Delhaize announces leadership changes at Profi https://newsroom.aholddelhaize.com/ahold-delhaize-announces-leadership-changes-at-profi/ https://newsroom.aholddelhaize.com/ahold-delhaize-announces-leadership-changes-at-profi/682722This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Forward-looking statements can be identified by certain words, such as “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods. 

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law.  

]]>Zaandam, the Netherlands, January 8, 2025 – Ahold Delhaize announces today that Mihai Spulber, currently SVP Operations and Supply Chain at Mega Image, will assume the role of Brand President at Profi effective July 1, 2025. This announcement follows on the decision of current Brand President, Gaetan Pacton, to leave Profi per July 1, 2025, “with a deep sense of gratitude and pride for everything we have achieved together.” Ahold Delhaize recently completed the acquisition of Profi, welcoming the brand to its family of now seventeen brands in Europe, the U.S. and Indonesia.   

Upon the announcement, Claude Sarrailh, CEO Ahold Delhaize Europe & Indonesia, shared: “I want to take the opportunity to extend our gratitude to Gaetan for his dedication and passionate leadership at Profi, particularly during the acquisition process. Together with his team, Gaetan played a key role in the expansion of Profi’s presence in Romania and its reputation of providing customers with high quality and affordable products.”  

Claude, on the new leadership at Profi: “With Mihai we bring on board a leader with broad experience in and knowledge of the Romanian market and customers. His background in finance as well as store operations and supply chain, positions him well to take on this role. He will team up with long serving Profi board members to ensure continuity and stability in leadership”.  

Mihai added: "I am honored by the opportunity to lead Profi and contribute to the integration of the company into the Ahold Delhaize family. Profi has tremendous potential, and together with the current team we will focus on strengthening the company's success. I thank Gaetan for his outstanding contribution and support in this transition. I look forward to meeting the Profi team and continuing together the success story so appreciated by customers, collaborators, employees and partners." 

Gaetan commented: "After 13 years with Profi, I have made the decision to step away, leaving with a deep sense of gratitude and pride for everything we have achieved together. Profi's story is one of ambition, resilience, and transformation, and the company's success is the direct result of the hard work and dedication of every one of my colleagues. I am confident that under the leadership of Mihai Spulber, Profi will continue to grow and unlock new opportunities within Ahold Delhaize, paving the way for an even more exciting future. Thank you all for the support you have given me over the years."   

In the coming six months until July 1, 2025, Gaetan will continue to secure business continuity, and he will remain responsible for the leadership of Profi. He will also closely cooperate with Mihai and the team to ensure a smooth transition for Profi as an Ahold Delhaize company. 

]]> Wed, 08 Jan 2025 15:00:00 +0100 https://content.presspage.com/uploads/2928/97c1584a-25d2-4130-9f37-ab5c351d665c/500_aholddelhaizeannouncesleadershipchangesatprofi.png?10000 https://content.presspage.com/uploads/2928/97c1584a-25d2-4130-9f37-ab5c351d665c/aholddelhaizeannouncesleadershipchangesatprofi.png?10000 Ahold Delhaize completes the acquisition of Profi Rom Food SRL, strengthening its presence in the Romanian market https://newsroom.aholddelhaize.com/ahold-delhaize-completes-the-acquisition-of-profi-rom-food-srl-strengthening-its-presence-in-the-romanian-market/ https://newsroom.aholddelhaize.com/ahold-delhaize-completes-the-acquisition-of-profi-rom-food-srl-strengthening-its-presence-in-the-romanian-market/682472This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words and expressions such as strengths, doubles, will, enhance, ability, serve, driving, grow(th), offer, (long term) value, considerable, step-up, presence, provide, look forward, creating, prospect, offering, proposition, adding, solidifying, achieve, complement, expand, opportunities, foster, drive, expects, commitments or other similar words or expressions are typically used to identify forward-looking statements. 

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law.

]]>Zaandam, the Netherlands, January 3, 2025 – Ahold Delhaize is pleased to announce the completion of its acquisition of Romanian grocery retailer Profi Rom Food SRL (Profi) from MidEuropa for a consideration of approximately €1.3 billion Enterprise Value. The acquisition doubles Ahold Delhaize’s retail footprint in Romania, which currently operates nearly 1,000 stores under the Mega Image brand. The complementary strengths of Profi and Mega Image will enhance their ability to serve customers in both urban and rural areas, drive growth and offer more choice and value to customers in Romania.
 
Frans Muller, President and CEO of Ahold Delhaize: "It is truly a significant moment to welcome a new brand into our family of brands. We are excited to have completed this transaction, marking a considerable step-up in our presence in the region. The acquisition of Profi reinforces our commitment to providing customers in Romania a broad and diverse range of high-quality products and services. We look forward to creating long-term value for our customers, colleagues, partners and stakeholders."

Claude Sarrailh, CEO Ahold Delhaize Europe & Indonesia: “I would like to extend the warmest welcome to the entire Profi team, in stores, offices, transportation and distribution centers, as well as its suppliers. Profi is a powerful brand, with a strong prospect for growth, offering a unique proposition to customers in Romania, with their vast network of stores and local assortment. I am very proud to add another strong brand to our European family of brands, further solidifying our position in Central and Southeastern Europe.” 

Profi CEO Gaetan Pacton: “Consumers in Romania appreciate the network of stores, the quality of the product range and the shopping experience we provide. This is not by chance, it is the outcome of inspired and hard work, as well as of the vision of the entire Profi team. They deserve our appreciation, since this has enabled us to achieve a top position in Romanian retail. It also makes it possible for Profi to be part of Ahold Delhaize, one of the world’s top food retailers.”

Mircea Moga, Brand President Mega Image: “Mega Image is very excited that it now has a Romanian sister-company under the umbrella of Ahold Delhaize. The combination between our two brands will complement and expand Ahold Delhaize’s existing Romanian footprint and allow us to better serve the consumers in Romania. We are excited about the opportunities this partnership brings, through our combined cultures, expertise, and resources. This alignment will allow us to serve our customers more efficiently, support our teams in their professional growth, and foster sustainable business practices within our communities."
 

About the transaction

Profi is a leading traditional grocery retailer in Romania, operating around 1,700 supermarkets and convenience stores. It is known for its strong assortment and value for customers. In the twelve months ending June 2024, the company generated €2.7 billion in net sales. The combination will complement and expand Ahold Delhaize’s existing Romanian footprint to better serve customers in both urban and rural areas. The strong format fit and complementary customer propositions between the Profi and Mega Image brands will drive synergies.

Ahold Delhaize expects Profi to add around €3 billion in net sales to its financial results in 2025. Profi is expected to have a neutral impact on Ahold Delhaize’s 2025 diluted underlying earnings per share. Additional details on the impact to Ahold Delhaize’s financial results will be provided on February 12th as part of its 2025 outlook.

The intention to acquire Profi was announced on 30 October 2023 and recently approved by the Romanian Competition Council (RCC), subject to post-closing obligations regarding the relationships with suppliers in the Romanian retail market as well as the divestment of 87 stores, as further detailed by the RCC in its related announcement.

BofA Securities and Goldman Sachs acted as financial advisors to Ahold Delhaize; CMS Cameron McKenna Nabarro Olswang and GNP Guia Naghi & Partners acted as legal advisors.

]]> Fri, 03 Jan 2025 11:15:00 +0100 https://content.presspage.com/uploads/2928/3e3c1669-09b9-40f8-b49f-bf96f8f0213b/500_profi-ploiesti.jpg?10000 https://content.presspage.com/uploads/2928/3e3c1669-09b9-40f8-b49f-bf96f8f0213b/profi-ploiesti.jpg?10000 Ahold Delhaize announces that the Romanian regulatory authorities have approved the acquisition of Profi Rom Food SRL https://newsroom.aholddelhaize.com/ahold-delhaize-announces-that-the-romanian-regulatory-authorities-have-approved-the-acquisition-of-profi-rom-food-srl/ https://newsroom.aholddelhaize.com/ahold-delhaize-announces-that-the-romanian-regulatory-authorities-have-approved-the-acquisition-of-profi-rom-food-srl/679793Closing date planned for early January 2025This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words and expressions such as shall proceed, strong, proposition, continued growth, transition, complement, serve, driving sales growth and profitability or other similar words or expressions are typically used to identify forward-looking statements.

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law.

]]>Bucharest / Zaandam, 4 December 2024 – Ahold Delhaize is pleased to announce the Romanian regulatory authorities have approved the intended acquisition of 100% of Romanian grocery retailer Profi Rom Food SRL (Profi) from MidEuropa. As this was the last condition to be met, the parties shall now proceed to closing which is planned for early January 2025.
 
Claude Sarrailh, CEO Ahold Delhaize Europe & Indonesia: “I am pleased with this confirmation of the regulatory authorities and we look forward to welcoming the Profi team to our family of great local brands, as of closing. Romania is an attractive market experiencing continued growth in public wealth and spending power, driven by strong economic fundamentals. Our teams are prepared for the next steps with the aim of a smooth transition for the Profi team after closing.”   

Strategic rationale
Profi is a leading traditional grocery retailer in Romania, operating 1,751 stores in the country. It is known for its strong assortment and value for customers. In the twelve months ending June 2024, the company generated €2.7 billion in sales.

The acquisition will increase Ahold Delhaize’s existing Romanian business, which operates under the Mega Image brand and has 977 stores, predominantly in urban areas. The combination will complement and expand Ahold Delhaize’s existing Romanian footprint to better serve both urban and rural areas. The strong format fit and complementary customer propositions between the Profi and Mega Image brands, will allow them to better serve the Romanian consumer, driving both sales growth and profitability.

The intention to acquire Profi was announced on 30 October 2023.

]]> Wed, 04 Dec 2024 12:23:06 +0100 https://content.presspage.com/uploads/2928/3e3c1669-09b9-40f8-b49f-bf96f8f0213b/500_profi-ploiesti.jpg?10000 https://content.presspage.com/uploads/2928/3e3c1669-09b9-40f8-b49f-bf96f8f0213b/profi-ploiesti.jpg?10000