Ahold Delhaize announces the appointment of Alexandros Boussis as Brand President of Delhaize Belgium
Zaandam, the Netherlands, November 3, 2025 – Ahold Delhaize announces today it has appointed Alexandros Boussis, currently SVP Commerce & Marketing, as the new Brand President of local Belgian brand Delhaize as of January 1, 2026. Current Delhaize Brand President Xavier Piesvaux will step down as per that date and will ensure a smooth transition.
Alexandros Boussis started his career at Delhaize in 2011. In those 14 years, he has taken on various responsibilities in finance and commerce. Alexandros has been a member of the Delhaize Executive Committee since 2019 and has made a strong contribution to cross-brand collaboration efforts, generating tangible value for the brand and the wider Group.
Alexandros Boussis: "It is a huge honor to be able to build on the strong foundation that Xavier and the team have laid over the past 8 years. I am proud to be able to take on this challenge. Together with all 30,000 colleagues in the Delhaize family, with our affiliated partners and with our suppliers, I look forward to continuing to serve our more than 5 million weekly customers in the best possible way."
Reformed Delhaize
Xavier Piesvaux started as Brand President of Delhaize in September 2017. Over more than eight years, he has revitalized Delhaize’s brand with a strategy built around fresh and healthy products: ‘Better eating is at the heart of betting living, for all’. With the step towards a model with 100% affiliated stores in Belgium, Xavier has thoroughly future-proofed Delhaize's organization and business model.
Claude Sarrailh, CEO Ahold Delhaize Europe & Indonesia: “I firstly want to extend my thanks to Xavier for his vision and dedication across the past eight years. Together with his team, Xavier maintained a strong commitment to delivering healthy food and excellent service to Delhaize customers and communities, and succeeded in strengthening the Delhaize brand within the Belgian and Luxembourg retail market. Secondly, I’d like to congratulate Alexandros with his well-deserved step within the Delhaize family. In his previous roles, he has consistently demonstrated deep market insight and strategic vision, qualities that make me confident he will drive the continued growth of the Delhaize brand.”
Xavier Piesvaux: "I reflect on this period with great satisfaction. Across the past eight years, I have had the opportunity to work with talented, driven and passionate colleagues of the Delhaize family. I would like to thank everyone who has contributed to where Delhaize is today: all Delhaize associates, our independent operators, our suppliers and partners, my colleagues on the executive committee, and of course all our loyal customers. I am honored to be able to pass the torch on to someone who knows the company inside out. Alexandros was the driving force behind the commercial repositioning of Delhaize and he is the perfect representation of what the Delhaize brand stands for."
After January 1, 2026, Xavier Piesvaux will continue to work in the Ahold Delhaize organization. Delhaize will communicate more on the scope of Alexandros' current responsibilities in commerce and marketing in the board of Delhaize before the end of 2025.
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