Alfa Beta strengthens focus on food retail through the sale of ENA Cash & Carry to The Mart

November 9, 2026 – Ahold Delhaize’s local Greece brand Alfa Beta announces the signing of an agreement for the sale of ENA Cash & Carry, which operates 13 cash & carry stores across Greece, to The Mart. The transaction is a strategic decision that allows the company to focus fully on its core business, food retail. 

The move is part of Alfa Beta’s ambitious transformation plan, which includes expanding its network to approximately 900 stores by 2028. In 2026 alone, it is completing the opening of more than 100 new stores, bringing the brand closer to every neighborhood and every customer across Greece. 

At the heart of this transition are the people of ENA Cash & Carry. All 388 employees will transfer to the new employer, with their positions secured and their employment rights fully protected, in accordance with the applicable legal framework. 

For ENA Cash & Carry, the agreement marks a new chapter of growth within a strong and specialized organization such as The Mart, with new prospects for its people, its customers and its future development. 

Nikos Lavidas, Brand President of Alfa Beta, stated: “This decision is a continuation of the transformation plan we are implementing and the reorganization of our store network. We are concentrating on our investments and resources where we have our strongest competitive advantage, in food retail. We continue to evolve into a company that moves forward responsibly, creates value for its customers, employees and partners, and earns their trust every day. We recognize the important contribution of our colleagues at ENA Cash & Carry, who have worked with dedication and professionalism over the years. We are confident that at The Mart they will find a dynamic environment in which to continue their professional growth.” 

As a next step, the agreement will be submitted to the Greek Competition Commission, and completion of the transaction is subject to its approval.