Ahold Delhaize launches fourth unified app with Mega Image in Romania – elevating digital shopping across Europe
November 11, 2024 – Ahold Delhaize is excited to announce the launch of its fourth unified app, this time with Mega Image in Romania, marking a significant milestone in our digital convergence journey across Europe. This initiative aims to provide a seamless and cohesive shopping experience, integrating advanced features tailored to meet the evolving needs of our customers.
Unified app vision
The unified app project is designed to harmonize the digital shopping experience across multiple brands and countries through a modular e-commerce and loyalty app. By leveraging our scale while preserving each brand's unique identity, we ensure a tailored experience that resonates locally. With the Mega Image app, Romanian customers can now enjoy a consistent and intuitive interface that aligns with other Ahold Delhaize brands, such as Albert in the Czech Republic, Maxi in Serbia, and Delhaize in Belgium and Luxembourg. This cohesive approach ensures that customers receive a familiar and user-friendly experience, regardless of their location.
What’s unique about the Mega Image App?
Mega Image customers in Romania have access to a fast two-hour delivery service in select cities, including Bucharest, Brașov, Ilfov, and Iași. Designed for those moments when you need groceries now—not later—the app offers a convenient option to shop on-demand, right from your phone. Whether it’s ingredients for dinner or last-minute essentials, our fast delivery service is here to make shopping fit your schedule, not the other way around.
Additionally, the new Mega Image app comes with an eye-catching, refreshed visual identity. Moving from the classic design, the new Mega Image app comes with an eye-catching, refreshed visual identity. Moving from the classic green-red to a sleek blue-red palette, this change aligns Mega Image’s omnichannel experience, creating a unified look across web and app channels. This visual update not only enhances the aesthetics but also simplifies navigation, allowing customers to enjoy a modern, clean interface that’s consistent across all digital touchpoints.
The benefits page has been upgraded to provide an enhanced member experience, featuring all benefits at a glance, a clean layout, and a well-organized information structure. The app also offers optimized product listings easier access to loyalty benefits, and a streamlined checkout process, all designed based on extensive user research to enhance the overall shopping experience.
Building a digital future for our customers
The launch of the Mega Image app is a testament to Ahold Delhaize's commitment to digital transformation and customer-centric innovation. By harmonizing app experiences across brands, we aim to provide a platform that is fast, intuitive, and tailored to meet the unique needs of each customer.
Adnan Olmez, IT Director CoE Digital Operations, shared: “We are thrilled with this successful launch of the new app in Romania! Thanks to close collaboration with all teams, Digital Experience, Digital IT teams and Mega Image business and local IT stakeholders we were able to deliver the new app on time with the right quality”.
What’s next?
With the successful rollout of the Mega Image app, Ahold Delhaize is on track to complete its six-country unified app initiative, with upcoming launches planned for Greece early December. Each launch brings us closer to our goal of delivering a connected and engaging digital experience for all our customers across Europe.
Experience the future of shopping with the new Mega Image app—download it today and enjoy a seamless and personalized shopping journey.
Below you can see the difference between the old and new app for the personal benefits section of the app.
