Ahold Delhaize USA improves personalization and value for customers

February 10, 2025 – At Ahold Delhaize, we aim to lead in customer innovation. One of the ways we do so is by using digital platforms and data insights to create efficient, personalized shopping experiences. This enables us to meet customers’ evolving needs and remain at the forefront of customer-centric retail.  

To that end, Ahold Delhaize USA has announced new partnerships with Inmar Intelligence, relating to digital coupons. The partnerships aim to improve personalization and value for omnichannel shoppers at Ahold Delhaize USA's five local brands: Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop.

The partnerships will provide Ahold Delhaize USA's brands with access to increased capacity for offers as well as new offer types driven by a streamlined and efficient offer management system and promotion engine. This all supported by category insights to inform smarter promotional strategies. Not only that, but the partnerships also aim to improve efficiency and provide an even better customer experience through more relevant savings as well, including exclusive, digital-only offers for local brand loyalty app users.   

“Our brands will be well positioned to continue to deepen digital relationships with customers, improve the customer experience and drive efficiency,” said Keith Nicks, Chief Digital Officer for Ahold Delhaize USA. “Advancing our capabilities in the loyalty space, and particularly with digital coupons, is key as we continue to increase overall digital customer engagement and deliver omnichannel growth.”

Some of the personalized communications will include providing local brand shoppers with targeted notifications about expiring coupons, relevant savings, or new deals tailored to their preferences. The partnerships will also help the local brands deliver seamless omnichannel experiences. Local brand shoppers will be able to enjoy synchronized savings in-store and via ecommerce platforms, reinforcing brand loyalty by meeting customers where they are.