Get to know Profi, Ahold Delhaize’s newest family member

January 30, 2025 – Earlier this month, Ahold Delhaize proudly announced that Romanian retailer Profi joined our family of great local brands. This means an addition of almost 28,000 new colleagues, adding around 1,700 stores to our current total network of approximately 7,700 local stores and strengthening our ability to serve communities across Romania.  

Who is Profi? 

Founded in 2000, Profi has grown to become a key player in Romania's retail sector and is the largest private employer in the country.   Profi’s mission is rooted in accessibility and convenience, with a focus on serving customers in both urban and rural areas. This is achieved through a diverse portfolio of store formats, including Super, City, Go and Loco formats, which cater to the varied shopping needs of customers. Profi was the first Romanian retailer to address rural areas consistently, ensuring its reach extends across all corners of the country.

Key data

• Stores: Over 1,700 stores, including more than 1,500 partner-operated locations – Romania’s largest modern retail chain by store count.  
• Associates: Almost 28,000 associates, making Profi Romania’s largest private employer.  
• Customers: Over 1.3 million customers daily, with peak days reaching 1.65 million.  
• Local impact: Profi has a strong network of local suppliers, ensuring that most of its products are locally sourced.  

What characterizes Profi? 

Two of Profi's focus areas are innovation and building strong local connections. A prime example is its digital platform, via-Profi, which bridges the gap between small local producers and customers. This platform allows customers to explore Romania’s authentic culinary traditions and supports local gastronomy, promoting sustainable and community-focused retailing.  

Another feature is Profi’s fiiGO concept, an in-store, quick-meal service offering coffee, pastries and ready-to-eat options. With millions of sandwiches and hearty snacks sold annually, fiiGO has proven to be a hit with customers seeking speed and convenience during their shopping trips.  

In recent years, Profi has invested over €10 million in more than 100 corporate social responsibility (CSR) projects, contributing to building a better future for the communities it serves. These projects include sponsoring sports teams, providing medical consultations in isolated areas, training thousands of teachers and children, and preserving Romania’s cultural heritage.

The next chapter

The addition of Profi marks a new chapter for Ahold Delhaize in Central and Southeastern Europe. Profi’s extensive footprint, deep local ties, and innovative approach align with Ahold Delhaize's vision of creating even stronger connections with customers and communities.