Helping households save: a key focus for Ahold Delhaize's great local brands
April 29, 2025 – We know that consumers are feeling the effects of inflation and increasing cost of living when it comes to their household grocery bill. Which is why all Ahold Delhaize’s great local brands – on both sides of the pond – are continuing to take proactive steps to ensure that food and products remain within reach. Across the U.S. and Central and Southeastern Europe (CSE), the Ahold Delhaize family of brands are investing in price reductions, promotions, and expanded own-brand offerings to help customers save on everyday essentials. Our U.S. brand Giant Food, for example, has reduced prices on hundreds of products through its 'Fresh Low Prices' program. Stop & Shop is implementing a multi-year strategy to lower everyday prices, while our CSE brands continue to expand their range of affordable and healthy own-brand products.
Giant Food expands “Fresh Low Prices” initiative
Giant Food is committed to providing great value through its expanded “Fresh Low Prices” initiative. Giant Food has lowered the price of hundreds of products across its own-brand portfolio, which includes Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion, and CareOne. Customers can easily spot discounted items throughout the stores with blue “Fresh Low Price” tags on essential products like fresh produce, dairy, meat and pantry staples.
Giant Food has also expanded its Flexible Rewards loyalty program to provide even more savings. Customers can now earn double points on Giant Food brand items, making it easier to stretch their budgets while shopping for quality products.
“Our customers are at the heart of everything we do, and we understand the challenges they face with rising costs,” said Tonya Douglas, SVP of Merchandising at Giant Food.
Stop & Shop introduces lower everyday prices in Rhode Island
Stop & Shop has launched a multi-year strategy to improve the customer experience, through price investments, store remodels, and a focus on in-store service. As part of this commitment, it has introduced lower everyday prices in all Rhode Island stores. Customers in the state will now benefit from price reductions on an average of 3,500 items per store, spanning private and national brands. This statewide effort in Rhode Island is the Stop & Shop’s latest effort to deliver more value to its customers through lower everyday pricing and strong promotions, which it expects to continue to roll out over the next several years.
Beyond Rhode Island, Stop & Shop customers can take advantage of new Savings Station kiosks, where they can redeem digital coupons, earn personalized rewards, and access exclusive promotions. Over 350 Stop & Shop locations now feature these Savings Station kiosks.
CSE brands introduced 500 new own-brand products
In Central and Southeastern Europe, Ahold Delhaize brands – including Albert in the Czech Republic, Mega Image in Romania, Alfa Beta in Greece, and Maxi in Serbia – are expanding their own-brand offerings to provide customers with more high-quality, affordable choices. By the end of 2024, the brands had introduced 500 new own-brand products to the shared market, bringing the total products introduced through the project to 800.
The expansion includes a variety of new products – from plant-based and organic options to own-brand staples like Nature’s Promise, Perla, Delicata, and Gustona – all designed to help families access quality products at competitive prices. By harmonizing production and packaging across the region, the brands are not only streamlining processes but also passing savings on to customers.
Commitment to value and affordability
Across all markets, Ahold Delhaize remains dedicated to helping households manage their grocery budgets without compromising on quality. Through price reductions, expanded savings programs, and innovative own-brand offerings, our great local brands are making it easier for families to shop smarter and stretch their budgets further.