Looking back on Ahold Delhaize’s 2024 business highlights
February 12, 2025 – Today, Ahold Delhaize released its fourth-quarter and full-year results for 2024. It was the year in which we introduced our new Growing Together strategy. Next to that, 2024 was a dynamic year with continued inflation, volatility in commodities and the supply chain, environmental disasters, societal tensions, and fast-paced changes due to new technologies. Throughout the year, our brands and teams remained focused on serving customers and local communities, delivering healthy, fresh and affordable products.
Providing healthy and affordable food options
Across all markets, our local brands remained dedicated to supporting household budgets. One of the ways our brands aim to offer high-quality, healthy and affordable options, is through their own-brand assortments. In 2024, our Central and Southeastern Europe (CSE) brands brought 500 additional products to the own-brand product range, differentiating on both price and assortment. And across all our European markets, customers can now find roughly 7,700 of Price Favorites, our own-brand products at entry-level prices.
In the U.S., brands like Giant Food and Stop & Shop lowered prices on hundreds of own-brand products. We are focusing strongly on raising customers’ awareness of own-brand quality and price across our U.S. stores. During Q4, U.S. own-brand sales grew faster than national brands across the store, both in dollars and units. Through continuing to expand these own-brand product ranges across our local brands, we aim to achieve a 45% own-brand share for Ahold Delhaize by 2028.
Creating vibrant shopping experiences
We want customers to have vibrant shopping experiences, both in-store and online. In December, our local brand Stop & Shop announced a brand-wide rollout of its innovative Savings Station, an in-store kiosk designed to make digital coupons and personalized offers more accessible for all customers, regardless of their access to smartphones or internet.
We elevate our online shopping experiences by using deeper personalization and integrated digital solutions through AI and predictive analytics. This year, Ahold Delhaize’s USA brands delivered over 12 billion personalized offers– a 1 billion increase relative to 2023. To further improve digital coupons and savings, Ahold Delhaize USA announced a new partnership with Inmar Intelligence. In Europe, Ahold Delhaize announced the launch of Alfa Beta’s new customer app – the final in a series of six launches across the European market. This unified, modular app is designed to deliver a seamless and cohesive online shopping experience.
Supporting healthy communities and planet
We continue to implement projects to promote healthy, affordable food, and to drive sustainable business practices like reducing food waste and energy consumption across our brands.
In 2024, our European brands have launched open-source climate hubs. The hubs serve as online platforms where suppliers can gain insights into tracking and reducing carbon emissions. Later in the year, we signed a Virtual Power Purchase Agreement (VPPA) with the Spanish renewable energy company BRUC to support the financing and construction of a cluster of five solar power plants in Seville, Spain. This corresponds to approximately 30% of Ahold Delhaize’s total electricity usage in its European operations.
In the U.S., ADUSA has initiated several partnerships with suppliers across the value chain to work on combined projects to reduce carbon emissions in their production processes.
Supporting our local neighborhoods
Our brands’ local stores are at the heart of the communities they serve. These stores and their associates play a significant role, catering to the local circumstances and the needs of their neighborhood customers.
We actively partner with local food banks and non-profit organizations to make a meaningful impact. In 2024, our brands collectively donated a total of 75,000 tons of food. Last July, Ahold Delhaize entered into a partnership with the Global Foodbanking Network, which helps us to further support community-led food banks.
Throughout the year, there were incredible community initiatives undertaken by our local brands, including both financial and food donations as well as volunteering projects and events. Examples include school meal programs, support for the elderly, veterans as well as volunteering efforts like fundraising, social gatherings to promote togetherness, and educational programs that promote healthy lifestyles to schoolchildren.
Our brands’ and their local communities were also confronted with several environmental disasters in 2024, including Hurricanes Helene and Debby in the U.S., extreme floods in the Czech Republic, and wildfires in Greece. We’re proud of the efforts our local brands and their associates made amid these difficult times, volunteering their time to help to those who need it most.
Looking forward
We proudly announced that Romanian retailer Profi joined our family of great local brands. The addition of Profi marks a new chapter for Ahold Delhaize in Central and Southeastern Europe. Profi’s extensive footprint, deep local ties, and innovative approach align with Ahold Delhaize's vision of creating even stronger connections with customers and communities.
For 2025, with our Growing Together strategy and our growth model as a guide, we will invest at a steady pace to enrich our omnichannel capabilities, drive growth in customer loyalty and expand our reach. We will prioritize and add to the scope of price investments, accelerate new store openings and remodels, and scale technologies that have a proven and successful track record.