Ahold Delhaize’s Q2 key business highlights: Achieving e-commerce profitability and more
August 6, 2025 – Today Ahold Delhaize released its 2025 second quarter and half-year results. Throughout this solid quarter, our great local brands remained focused on delivering value and convenience to customers by investing in price reductions, promotions, expanding own-brand assortments and enhancing loyalty programs. As many customers continue to feel pressure on their household budgets, these investments are not only strategic, but essential to keep grocery shopping affordable.
We’re also proud to share that we have already reached e-commerce profitability for 2025, on a fully allocated basis. This demonstrates the strength and scalability of our omnichannel model. With the guidance of our Growing Together strategy – which we launched just over a year ago – see how our great local brands worked hard to be your trusted local food retailer this quarter.
From double digit online grocery growth to a new AI assistant for colleagues
We’re excited to see that customers are increasingly embracing the convenience of our brands’ omnichannel offerings (an integrated approach that combines both digital and in-store shopping experiences). For the fifth consecutive quarter, online grocery sales have surged with double-digit growth, proving that our digital and physical shopping experiences are working in harmony to meet customers’ evolving needs. More specifically, our online achievements have been driven by several factors including same-day models like click and collect and partnerships with DoorDash and Instacart, automating operations and leveraging retail media.
In Belgium for example, Delhaize has doubled its e-commerce capacity with a new €53 million distribution center. This expansion boosts weekly order capacity from 25,000 to 50,000, offering a faster, more accessible service. While Delhaize continues to enjoy strong in-store traffic, this investment strengthens its dynamic omnichannel strategy and refines its online approach.
In the U.S., Food Lion completed the rollout of our proprietary PRISM platform. PRISM enables faster, more tailored online shopping, helping customers easily find favorite products, activate digital coupons, re-order quickly, and choose delivery or pick-up with ease. In the second half of the year, PRISM is expected to launch at Hannaford, extending these benefits to even more customers.
Innovation is also accelerating in AI. At Albert Heijn, customers now have a smart kitchen companion: Steijn, the new friendly face of My AH Assistant. Steijn is already helping with everyday cooking questions and will soon offer even more practical support, in English and additional languages. Albert Heijn has also introduced an AI assistant (based on Gen AI) to help make the work of its more than 80,000 colleagues easier. It gives them instant access to key information so they can assist customers faster and more effectively.
Meanwhile, Maxi in Serbia launched MaxiGPT, an AI digital assistant that equips store associates with quick answers to essential daily tasks, making their work smoother and more efficient. At Albert in the Czech Republic, AI is being used at checkout counters to help store associates identify unpackaged items, improving accuracy and speeding up the check-out process.
Capturing customer loyalty with price investments and innovative own-brand assortments
Ahold Delhaize has committed $1 billion in price investments in the U.S. over the next four years while also leveraging the strength of our own-brand portfolio. For example, in May, Hannaford rolled out price cuts on approximately 2,500 center store, own-brand items in Massachusetts, supported by a targeted omnichannel marketing campaign and leveraged the Hannaford My Rewards loyalty program. The investment is already showing promising results, with center store, own-brand sales modestly outpacing the rest of the store.
Own-brand assortments, exclusive to our brands’ stores, are a key differentiator, helping drive customer loyalty and providing great quality at unbeatable prices. When looking at our own-brand assortments, so far this year we have introduced 300 new own-brand products in the U.S., and in Europe, we have added 167 new products for joint sourcing, including 100 products in price favorite range.
Additionally, in the Netherlands, Albert Heijn introduced 15 new products that combine animal- and plant-based ingredients. These products offer a familiar taste and texture, with improved nutritional values (such as lower saturated fat) and a lower carbon footprint. They are also priced the same or cheaper compared to their fully animal-based equivalents. In addition, Albert Heijn developed more than 100 products with circular ingredients. Together, this represents an annual reduction of 5 million kilograms of food waste within its supply chain.
For more information on our Q2 2025 financial results, check out the video below and this webpage: